Should customer behavior effect how brands treat you?


America has been dubbed the land of the sale and brands across the pond are starting to treat American shoppers as a way to get rid of what will not sale in their  own countries. Is it right for brands to sell select items to US customers, poorly stock their US urls and sell items no European wants to us at deep discounts? (Maybe the last part isn’t so bad?)

Website follies

If you do shop online, websites can be a mirror to what brands conceive about you as a shopper. Brands seem to be loyal to their origin country but shouldn’t all customer be treated equal?  My sister and I are fan of several Europen brands including Irregular Choice, Iron Fist and most recently French Connection. These brands all treat US customers differently!!

Iron Fist rarely stocks their US url but European shoppers always have a stocked url. French Connection offers sale items only on their US site (outlet is just for accessories on UK site) while Irregular Choice offers deeper discounts to European shoppers even when converted to US dollars.

All these antics have made us weary of online shopping and we are not alone.

The problem it creates

My sister is constantly ordering from Iron fist but has yet to actually receive an item from the website. Other sites that sell the brand have the same issue. An order from Hot Topic still did not include the pair of shoes she ordered. So now, third party sites are offering the brand at higher prices then listed on affliate and the original site. Customers now have to pay more to get items they want and sometimes these items can be knock offs.

Shoppers are hating the online experience

Memes of shopping online have surfaced as shoppers are flocking back to brick and mortar stores. So sites that offer emerging designers a place to sale may have to create a brick and motar store to entice shoppers to shop online.

So what can online stores do to get you to shop? Let us know, comment below!!!


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