As stores like Barneys and Open Ceremony become brands, where do emerging designers go now?
By Yvette E
They say the internet is the great equalizer, allowing brands to reach thier target markets but if Amazon has to open stores, it’s a strong sign that isn’t the case.
Without high amount of marketing dollars, forget building an organic social media presence and third party selling sites are just too overwhelmed with prospective brands and crafters.
To be fair, pop up markets in the US like American Fields, Unique Markets and Pop up Market are helping brands reach customers through short time store space.
Still, the time is short and you are usually paired with people with similar aesthetic so standing out can be difficult.
So comment below. How, as a emerging designers, do you reach your customers?