H&M changes gears

Forever21 made its mark with low priced staples and now H&M is trying the same thing but is it too late?

By Yvette E

Basics launched Gap back in the 90s, Forever21 in the 00s and now H&M is following suit. H&M is also planning to close stores in a restructuring effort that other US stores are doing now.

The odd part is that are limiting what they carry for women. I walked into the mall yesturday and not only did they put women clothes on the smaller second floor but they devoted it to mostly staples under 10 dollars.

It seems they are now targeting the ever growing men fashion market and children wear which is suffering a major loss with the closure of Gymboree and Children’s Place deciding to shed some stores.

The store’s back wall featured tanks and tube tops from 2.99 which to me seems rather crass. Costume jewelry, bag charms and hats made up the middle floor where tops and bottoms around the store topped out at 19.99.

I don’t know if I am in a pilot store or not so if you have seen dramatic changes at H&M, please comment below.

Happy Wednesday ?


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