Creativity blooms this Paris Fashion Week

PFW gets creative with miniature collections, artsy mannequins and paris itself as a runway.

By Yvette E

Digital PFW started yesturday and even though most of the heavy hitters debut today; the innovation of lesser known brands stood out.

Etude took us through the streets of Paris with 12 male models of various ethnicities. The graffiti on walls pay homage to the brand.

Walter Van Beirendonck was a sleeper hit with beautifully fringe organza coats reminescent of faux fur. The ending was trying inspiring and worth watching.

EGONLab models on a digital runway.

EGONLab presented an inspirational speech about the spirit of renewal with a collection focusing on deconstruction. The models walked on a digital treadmill with cool backgrounds.

We love the story of Beruliti being inspired by the ceramic artist, Brian Rochefort by using his ceramic art as prints for his men line. The process of a collaboration is outlined.

It proved inspiration was every where. So much so that only one thing was missing, trends!

Tune in today thru July 13 for more PFW.

Happy Friyay!



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