The sweet cookie and cake Cali co is finally on the East Coast.

By Yvette E


On the corner of 30th st and 6th Ave attached to Ace Hotel, Milk has built a sweet space that you would never see in SoHo.

The shop has cookies of the far end near the ace hotel entrance and joining forward leads you to a carousel of cakes.

A staircase in the center adds charm to the eatery area where a drink bar also resides.

There are few gluten free options with 1 cookie and 1 cake and possibly the one latte that I had where the milk was soaking in cornflakes.

As for wheelchair accessible, we had some issues with the lift but all in all we were able to get in (the shopgirl let my sister have a cookie while we waited).

The cookies are very sweet with about 3 to 5 spoons of sugar each one but the texture was very enjoyable.

It did bring a little west coast charm to the cold weather and for that we did enjoy it.

They also have a claw machine in the back but it is a quarter to play. So if you’re in midtown, stop by the shop with the neon Milk sign.

Happy Wednesday 💋

Sephora and Ulta have dominated the beauty space in the USA buy it is time for change.

By Yvette E

With a more curated approach to beauty brands, Space NK carries what Sephora does not, small batch brands made locally.

There seems a space missing for brands that can’t afford to produce quantities needed for big box stores and this is the place.

The prices are also more affordable. Briogea my favorite hair brand, is $5 cheaper here then Sephora and aren’t on Ulta’s shelves yet.

Influenster sent me to a small holiday party last night where champagne was poured and facials were given.

The box gift sets were the star for me starting at just $39 for 3 products.

Stop by 31 Prince Street to the cozy store and take a pic in front of thier neon rose mural.

Happy Holiday Shopping! 💋

Elle partners with rituals just in time for the home holiday rush.

By Yvette E

The home holidays are about dressing up your home in season decor and Halloween marks the start of the season. It’s no wonder that Rituals decided it was time to launch a home collection that includes diffusers to lovely scent the home.

The scents available are just three of the top selling fragrance, sweet jasmine, imperial rose and orris mimosa. We hope they expand soon.

The event itself allowed fellow press to write inspiring words on 1 of 2 candle choices, wild fig or cardamom. We picked the black jar (wild fig).

Light bites and wine were served and the new beauty editor for Elle, Katie Becker gave a speech about her long time love affair with the brand.

As always thier summer scent is on the chopping block with 30% off all products containing the scent. There is only 3 weeks left!

Happy Hump Day!💋

Check out the guided mediation by ritual staff on our Instagram video feed and a roll from the NYFW shows we saw.

Puma’s store opening was a star studded event filled with rapper performances, b-ballers and stylist….& Jay-z $1K bottle of wine.

By Yvette E

A store opening like this one comes once in a lifetime. Usually, stores open quietly to the public and only the top spenders are invited to shop before the prelaunch party. Vivenne Westwood did just that in 2016 when after 6 years of waiting for it to open. Lately, fifth ave has seen a remodel with Lululemon, Adidas and now Puma operated from the once posh location. It has become a more everyday location and this party was just one example.

So basically the store hired taxis to announce the VIP event around the city with an additional 2 days of giveaways after the ribbon cutting. After doing this for 2 weeks, the guest list ballooned out of control. Puma created a second guest list to create it but it didn’t stop those who got a confirmation from the taxi link from showing up.

The party was supposed to start at 7pm but J-Zay didn’t cut the ribbon to 7:30 pm and that’s when the crowd started filing in.

We were greeted with a giant shoe at the entrance, the ultrasuede (a bestseller) blown to giant proportions.

We headed to the bar where they had 6 mixed drinks on the menu and J-Zay’s own $1K bottle of Champagne and Rose.

The party had 3 rappers perform (not J-Zay but we think he gave enough) Meghan Thee Stallion, Brianna and Fabolous. All up and commers in local areas that Puma has seen the success.

The food at the party was an odd mix of chinese feel with backyard flavor, cabbage salad served in takeout boxes, hot & spicy wings and sweet rice eggrolls.

The food and drinks poured till the end of the party. We spent most of the time waiting to do our free custom tees provided by Chinamarket University and of course buying Puma swag.

Stylists were also in attendance so between them, the basketball players and rappers, the staff was busy filling orders all night. If you missed it, you missed a memorable night.

Stop by the store for custom embroidery and other goodies for just $10! I hope to go back and get what I purchased customized.

It’s a rainy labor day weekend but enjoy it anyway!!

Happy second sunday, 💋

The decline of topshop who closed its 5th Ave flagship last week is due to one thing and it’s shocking.

By Yvette E

courtesy of

After hearing a rumor that topshop was modeling its clothes from Japanese designers ( where they earned the name “Chopshop”), I decided to no longer support the brand but I wasn’t alone.

Other then decling sales, the biggest problem that put an ax in the head of investors was 33 percent decline in profit and not because topshop sales were poor (only sliding 1.3%) but high overhead and…no online presence. Yep, once the stores closed..the retailer wasn’t making money.

Today, people talk about active moneymaking which means you keep making money even when you sleep. Without an online presence, Topshop wasn’t making money once the store closed. Topshop will be selling items with online retailer, ASOS (who is also experiencing a decline in sales for not establishing an offline presence and poor wearhouse conditions).

Despite closing 50 stores that have not been renovated in years, Topshop will still have over 400 stores with a massive lease overhead that is eating into its profits while its top competitors have less then 100 (Zara has 66 stores worldwide).

So let me know..when was the last time you went to Topshop?

Tag us or #TFTS to show us your topshop remix and maybe they will get some ideas.

Happy Monday!!💋

P.S. All US stores will be closed by August.

Fast fashion retailer, Topshop moves out and active wear brands are moving in.

By Yvette E

Puma has no local stores in NY area.

Topshop is closing their 5th ave location in just 10 days. Across the street are signs of Puma and Vince. (a liesure athletic brand) are coming this summer.

Vans and 5 & below also set up shop on the once iconic street know for high end retailers. Now you will need to make a trip to SOHO or the Upper East Side on Madison Ave to visit them.

Athough, Saks is still in the area, they are now the only place on the strip you can get highend brands.

The problem, raising rents which drove Lord & Taylor to close and company WeWork to take over the lease.

Couple that with higher paycheck federal taxes and the dual state taxes, it’s getting to expensive to wear your hobby or wear work clothes (high end designers supply niether).

So what do you think will be the next phase of 5th ave?

Happy Humpday 💋

It’s Memorial day sale season no matter where you are and the best time to get a jump on some coveted fall styles.

By Yvette E

These days, falls looks seem to contain a splash of trends from warmer months past. We decided to take advantage of this fact and get a start on our fall wardrobe! Too early you say…well you have not read your june/july fashion issues yet which are already featuring a few fall trends. So without further ado, here are the five trends we have pickes to shop now:

Dark Flowers

Simply put head to Anne Taylor (or her loft) and Macy’s for floral prints on dark backgrounds because these dresses will be hot for fall.

Thick Sole Sandals

These rigid thick soled slingback sandals (that was a mouthful) have appeared in so many fall ads we had to add them to our list!! Check our DSW and Forever21 for this shoe trend.

Prints – plaids, snake skin etc

Colorful prints in plaids and leopard or just gray hues in plaid or snake skin have graces the runway for fall. Try quasi designer brands like Hilfiger or Kors for these more retro styles.

For Men

We also have 2 things for men to buy as well:


Time to hit the sport store sales to get one of these jackets. Adidas and other sports goods stores will try to get ahead of the summer rains. Look for neon hues, reflective details and hoods to get the best fall fashion look.

Fanny Packs

These guys just won’t go away but we are happy about it. They are on sale now at almost every major fashion brand including Guess, Zara and others.

Happy Monday!💋

It is still snowing but your snow boots have croaked and it’s 2 weeks to Spring! We got the perfect shoes..sneaker boots.

By Yvette E

Sneakers hybridized with hiking boots are still on sale online like DSW, Nordstrom rack and off saks.

We are loving these North face $105 sneaker boots. They can take us well into the summer with a festival vibe.

Then we headed to Zappos for these $51 Vans that come in a host of colors and are unisex! Shoe comes in both men and women sizes.

Lastly, we wanted a really inexpensive option like these fur lined canvas boots from Noracora for less than $30!! No socks required. These will need to be stored but for the price it’s worth it.

Happy Friyay!!💋

A relatively new pop up company focusing on sustainability and women owned business has popped up in Midtown.

By Yvette E

With all the sales going on in every department store and brand, it is hard to remember that small businesses need our attention as well. Enter Owners, a pop up store bringing emerging female owned businesses a place to sell during the holiday season for the month of December.

Featuring products that are sustainable and handmade locally, it is the perfect place to pick up a gift for the hipster, feminist or just a family member you want to introduce to a new designer.

The collections are mostly contemporary with muted hue clothing while jewelry is dainty hammered metal. Which is why the whole store has a earthy vibe.

Stop by Refinery Hotel and take a look!

Happy Friyay!! 💋