Puma’s store opening was a star studded event filled with rapper performances, b-ballers and stylist….& Jay-z $1K bottle of wine.

By Yvette E

A store opening like this one comes once in a lifetime. Usually, stores open quietly to the public and only the top spenders are invited to shop before the prelaunch party. Vivenne Westwood did just that in 2016 when after 6 years of waiting for it to open. Lately, fifth ave has seen a remodel with Lululemon, Adidas and now Puma operated from the once posh location. It has become a more everyday location and this party was just one example.

So basically the store hired taxis to announce the VIP event around the city with an additional 2 days of giveaways after the ribbon cutting. After doing this for 2 weeks, the guest list ballooned out of control. Puma created a second guest list to create it but it didn’t stop those who got a confirmation from the taxi link from showing up.

The party was supposed to start at 7pm but J-Zay didn’t cut the ribbon to 7:30 pm and that’s when the crowd started filing in.

We were greeted with a giant shoe at the entrance, the ultrasuede (a bestseller) blown to giant proportions.

We headed to the bar where they had 6 mixed drinks on the menu and J-Zay’s own $1K bottle of Champagne and Rose.

The party had 3 rappers perform (not J-Zay but we think he gave enough) Meghan Thee Stallion, Brianna and Fabolous. All up and commers in local areas that Puma has seen the success.

The food at the party was an odd mix of chinese feel with backyard flavor, cabbage salad served in takeout boxes, hot & spicy wings and sweet rice eggrolls.

The food and drinks poured till the end of the party. We spent most of the time waiting to do our free custom tees provided by Chinamarket University and of course buying Puma swag.

Stylists were also in attendance so between them, the basketball players and rappers, the staff was busy filling orders all night. If you missed it, you missed a memorable night.

Stop by the store for custom embroidery and other goodies for just $10! I hope to go back and get what I purchased customized.

It’s a rainy labor day weekend but enjoy it anyway!!

Happy second sunday, 💋

The decline of topshop who closed its 5th Ave flagship last week is due to one thing and it’s shocking.

By Yvette E

courtesy of jazebel.com

After hearing a rumor that topshop was modeling its clothes from Japanese designers ( where they earned the name “Chopshop”), I decided to no longer support the brand but I wasn’t alone.

Other then decling sales, the biggest problem that put an ax in the head of investors was 33 percent decline in profit and not because topshop sales were poor (only sliding 1.3%) but high overhead and…no online presence. Yep, once the stores closed..the retailer wasn’t making money.

Today, people talk about active moneymaking which means you keep making money even when you sleep. Without an online presence, Topshop wasn’t making money once the store closed. Topshop will be selling items with online retailer, ASOS (who is also experiencing a decline in sales for not establishing an offline presence and poor wearhouse conditions).

Despite closing 50 stores that have not been renovated in years, Topshop will still have over 400 stores with a massive lease overhead that is eating into its profits while its top competitors have less then 100 (Zara has 66 stores worldwide).

So let me know..when was the last time you went to Topshop?

Tag us or #TFTS to show us your topshop remix and maybe they will get some ideas.

Happy Monday!!💋

P.S. All US stores will be closed by August.

Fast fashion retailer, Topshop moves out and active wear brands are moving in.

By Yvette E

Puma has no local stores in NY area.

Topshop is closing their 5th ave location in just 10 days. Across the street are signs of Puma and Vince. (a liesure athletic brand) are coming this summer.

Vans and 5 & below also set up shop on the once iconic street know for high end retailers. Now you will need to make a trip to SOHO or the Upper East Side on Madison Ave to visit them.

Athough, Saks is still in the area, they are now the only place on the strip you can get highend brands.

The problem, raising rents which drove Lord & Taylor to close and company WeWork to take over the lease.

Couple that with higher paycheck federal taxes and the dual state taxes, it’s getting to expensive to wear your hobby or wear work clothes (high end designers supply niether).

So what do you think will be the next phase of 5th ave?

Happy Humpday 💋

It’s Memorial day sale season no matter where you are and the best time to get a jump on some coveted fall styles.

By Yvette E

These days, falls looks seem to contain a splash of trends from warmer months past. We decided to take advantage of this fact and get a start on our fall wardrobe! Too early you say…well you have not read your june/july fashion issues yet which are already featuring a few fall trends. So without further ado, here are the five trends we have pickes to shop now:

Dark Flowers

Simply put head to Anne Taylor (or her loft) and Macy’s for floral prints on dark backgrounds because these dresses will be hot for fall.

Thick Sole Sandals

These rigid thick soled slingback sandals (that was a mouthful) have appeared in so many fall ads we had to add them to our list!! Check our DSW and Forever21 for this shoe trend.

Prints – plaids, snake skin etc

Colorful prints in plaids and leopard or just gray hues in plaid or snake skin have graces the runway for fall. Try quasi designer brands like Hilfiger or Kors for these more retro styles.

For Men

We also have 2 things for men to buy as well:


Time to hit the sport store sales to get one of these jackets. Adidas and other sports goods stores will try to get ahead of the summer rains. Look for neon hues, reflective details and hoods to get the best fall fashion look.

Fanny Packs

These guys just won’t go away but we are happy about it. They are on sale now at almost every major fashion brand including Guess, Zara and others.

Happy Monday!💋

It is still snowing but your snow boots have croaked and it’s 2 weeks to Spring! We got the perfect shoes..sneaker boots.

By Yvette E

Sneakers hybridized with hiking boots are still on sale online like DSW, Nordstrom rack and off saks.

We are loving these North face $105 sneaker boots. They can take us well into the summer with a festival vibe.

Then we headed to Zappos for these $51 Vans that come in a host of colors and are unisex! Shoe comes in both men and women sizes.

Lastly, we wanted a really inexpensive option like these fur lined canvas boots from Noracora for less than $30!! No socks required. These will need to be stored but for the price it’s worth it.

Happy Friyay!!💋

A relatively new pop up company focusing on sustainability and women owned business has popped up in Midtown.

By Yvette E

With all the sales going on in every department store and brand, it is hard to remember that small businesses need our attention as well. Enter Owners, a pop up store bringing emerging female owned businesses a place to sell during the holiday season for the month of December.

Featuring products that are sustainable and handmade locally, it is the perfect place to pick up a gift for the hipster, feminist or just a family member you want to introduce to a new designer.

The collections are mostly contemporary with muted hue clothing while jewelry is dainty hammered metal. Which is why the whole store has a earthy vibe.

Stop by Refinery Hotel and take a look!

Happy Friyay!! 💋

Tis the season for pop-ups and we will be covering a few this season. First, up the tech pop up by Google..

By Yvette E

If you prefer Google home over Alexa then hit up this pop up open now til December 8th. They are also offering events as well as check out g.co to RSVP.

The Products

Pixel 2

The phone said to me the next rival of Apple is on display here as well as a chance to play with it.

Google home

Google has created an interactive experience for you to try out thier Google home commands. Check out the Kawaii Kitchen for a snack.

Other perks

A large “tree house” structure complete with swings seems out of place in a tech mecca but we can dig it.

Customize your own giftwrap

If this is a gift for a friend, head down stairs to create your own gift wrap! Simply, use 1 of 2 laptops provided and send your creation to print!

who: Google Hardware Store

what: Tech by Google

Where: 131 Greene Street

When: already open til 12/2 fr 11am to 7pm

As always, if you do go #tfgoogle and you could be featured on our Instagram page.

Happy Shopping 💋

AHA Mercancile has given independent brands a voice for some time. Yesturday, they turned a slick midtown apartment into a holiday showcase fulled with slick home decor and decadent jewelry.

We sipped hot bourbon cinder while we perused some of what the site has to offer. Here are a few of our favorite things:

  • OYO box – which has various boxes that hold things that most other brands neglect, sunglasses and watches.

  • This beautiful hand blown glass bowl is part of our teranium goals with beautiful peaks inside, just $97.

  • A coffee set with real stone accents paired with real copper.

Check out Aha Mercancile for all your upscale holiday needs, www.ahalife.com.

As always, check our instagram for more images from the event at tfgnyc.

Happy hump day?


Nylon magazine features burton

Snowboarding stores are a niche market that has recently seen a resurgence in popularity despite other sporting goods going bankrupt (sports authority). 

Nylon spread

Nylon  makes it even fresher with a full spread in thier November issue with covergirl above sporting Burton gear that ranges from hats to of course snowboards. 

Some of the snowboards have unique Nylon graphics which showed that magazine had a relationship with the brand. 

Nylon + Burton shopping event

The party included a female DJ, a choice between wine or beer and super sweet cupcakes that surprisingly no one was eating. The gift bags ended the party with Nylon totes.

Prices start at 30 (for hats) and if you are looking for gear as well as snowboards, this is the place.

Happy Hump Day 

Yvette ?