We love to highlight new fashion styles so today we will cover how to dress neogoth.

By Yvette E

Leather, studs and tulle with torn or distressed elements have been the trademark of goth for sometime but recent additions of satanic symbols has made goths synonymous with Satanist.

This false connection perpetrated by low priced brands like Dollskill has left rebels seeking other styles. Enter neogoth, a trending style first seen on the runway that pairs down goth to a more wearable and religious friendly look.

Neogoth is said to be influenced by emo and nu metal (think 3 doors down, Imagine Dragons).

So what does the style include?

  1. Black still rains supreme but white and red are used as well.
  2. Babydoll dress are a big thing. A high waist and cropped elements are also there.
  3. The holes are still a thing but more refined with netting, and pants made with spaces to show skin.
  4. Accessories are more important with an emphasis on ribbon necklaces and wide brim hats.

If you have embraced neogoth, #tfgbneog to be featured on our blog.

Happy Monday!๐Ÿ’‹

It’s collab season and Van’s Harry Potter collab have left some houses out in the cold.

By Yvette E

Of all the houses featured in the collection, Gryffindor and Slytherin got the best treatment shoe wise but there are other things to love about the collection.

For one, I never seen so many products with the deathly hallows symbol which is on sweat shirts and hats.

If your house is hufflepuff, the black shoes with the badger patch shows no love but your house colors are also in the quidditch slipons with gold wing detail.

The best shoes really are not the houses but the patterns like the maurade map (harry potter was never up to no good as he swore he was).

The checkerboard gray and blue (officially the colors are bronze and blue) in the slipond ($70) for Ravenclaw is okay but since it’s my house feel like it has minimal design.

If you don’t find any thing at all, you can customize a hightop or a slipon starting at $95 since it’s an extra 15 to 20 to add your image.

There are only hats and socks for slytherin and Gryffindor which again seems circumspect. Although, a no show sock set of all houses are available for $20.

I guess I will be customizing my own ravenclaw shoes.

Prices start at 45 for kids and 35 for adults. Check out the collection online.

Happy Friyay!๐Ÿ’‹

First we saved then we splurged but will the economy bounce back?

By Yvette E

The death toll of retail stores is still rising with Dress Barn closing all their stores this year. The return of Wetseal shows a changing landscape as they join BeBe has an online only retailer.

And the tariff taxes making everything so expensive, eating seems a luxury. But I woke up yesterday on a shoe mission and found every end of season (spring never happened but ok) sale packed.

Is it the fear of the rising price of shoes (everyone had a pair) or the possible Mexican tariffs on the horizon?

So we ask our readers, what got you to the sales yesterday?

Happy Wednesday!๐Ÿ’‹

It’s finally summer and time for looks that take you from days at the beach to nights at club except this one is for the guys.

By Yvette E

Women have a host of ways of covering up thier binkinis for fun after the beach but guys really only have shorts and shirtless options.

So we compiled looks to try on your next beach outing.

Contrasting button down

It’s time to be creative and take a contrasting button down shirt to match your swim shorts. It is best to stay away from Hawaiian prints and stick to cotton blends that will absorb water if you don’t have time to get fully dry.

Concert tee

This works great for a chill experience with friends. Wear solid trunks to accent the vibrant colors in the tee shirt. This look also can be worn while still wet.


This non fitted dress like coverup is not for the faint of heart. It usually comes on neutrals and has a hipster vibe. These are great for festival wear later.


These tight 3 button shirts are not for the body conscious. If you can handle a shirt that accents your body as if you still are naked, then this look is for you. If not, pick a larger size in a neutral color.

Tank top

Probably the least dressy option, this look is for family or just taking public transportation home. Still, with a good print and a designer label, you might get away with low level solo outings.

Okay, there’s no actual coverup options for men but with a little creativity, you can turn shirtless with trunks to night out with friends.

Beach days ahead! ๐Ÿ’‹

Betsey Johnson premiered 90’s slip dresses the brand was known for at UO last night and the BJ herself was there.

By Yvette E

It was a dark and stormy night with flash flood warnings buzzing on every phone but nothing stopped diehard BJ fans lining up for pictures with the fashion icon.

The party buzzed with fruit infused vodka drinks, a custom tote bag station and free ear piercings ( for those who didn’t get it done as babies).

The tote bag station was a cute heart motif in the front and spray painted in the back.

Enough about the party, the clothes were the stars. We loved that some of the UO girls working the event wore the clothes and with prices starting at $79, it’s the perfect time to fall back in love with Iconic BJ. The down side, XL is available online only while the store carries standard sizing.

Check out Instagram @tfgnyc to check out images of the full line.

Happy Friyay!๐Ÿ’‹

We took a break for Memorial day but we are back with the one thing we all need this summer, something neon!

By Yvette E

Neon is back in a big way for everyone and we are obsessed with the harder colors to find like neon yellow and orange. We rounded up some places that embraced the trend at affordable prices and yeah, since we left the Gucci gang, it’s been pretty lonely. Can you relate? But with these tariffs causing us an extra $871 a year per person, we are all on a diet. So here are some places to get the look affordably.


Boohoo neon men looks

Boohoo is having a massive 50% sale right now on men neon looks. We are loving the neon tracksuit and there is a neon green denim jacket that we recommend getting right now.


We are loving this hoodie still available in 1x and 2X sizes. Head over to the site for more neon styles.


We have to give Nordstrom a shoutout for having the most diverse shoes in neon prints and hues. Neon pink snakeskin? Yessssss.

Rainbow, Zara and Forever21 is a go to if your body has alot of wiggle room.

Alas handbags seem to still be out of reach for the moderate consumer but if you do run across a neon bag that is affordable (besides Zara neon crossbody in neon snakeskin for 29.99) please @tfgnyc on instagram or #tfgneon to your post and we will repost it on our Instagram page.

Happy Humpday!!๐Ÿ’‹

Fenty by LMVH lands on the web tomorrow while H&M soft launch thier own collaboration.

By Yvette E


Are you ready for Fenty, the first brand launched by LMVH since 1987 and the only brand to be headed by an influencer goes on sale via a pop up today in Paris but it will be online (May 28). Paris Vogue has given it rave reviews. The pieces we covet: the oversived raw denim jackets.

The collection is said to be one of cheapest lines of LMVH with prices starting in the hundreds.

Giambattista Valli x H&M

Known for his fluffy tulle dress in candy colors, most news outlets have liken the collection for prom goers everywhere. I think everyone who wants a little lace and tulle in thier life will come.

Prices range from $18 to $649 with a soft launch of clothing and accessories first on May 25.

We love the pearl studded loafers which seem delightfully unisex.

Other collaborations this month was Vineyards x Target with vocation vibe for menswear.

Happy Friyay!๐Ÿ’‹

It’s Memorial day sale season no matter where you are and the best time to get a jump on some coveted fall styles.

By Yvette E

These days, falls looks seem to contain a splash of trends from warmer months past. We decided to take advantage of this fact and get a start on our fall wardrobe! Too early you say…well you have not read your june/july fashion issues yet which are already featuring a few fall trends. So without further ado, here are the five trends we have pickes to shop now:

Dark Flowers

Simply put head to Anne Taylor (or her loft) and Macy’s for floral prints on dark backgrounds because these dresses will be hot for fall.

Thick Sole Sandals

These rigid thick soled slingback sandals (that was a mouthful) have appeared in so many fall ads we had to add them to our list!! Check our DSW and Forever21 for this shoe trend.

Prints – plaids, snake skin etc

Colorful prints in plaids and leopard or just gray hues in plaid or snake skin have graces the runway for fall. Try quasi designer brands like Hilfiger or Kors for these more retro styles.

For Men

We also have 2 things for men to buy as well:


Time to hit the sport store sales to get one of these jackets. Adidas and other sports goods stores will try to get ahead of the summer rains. Look for neon hues, reflective details and hoods to get the best fall fashion look.

Fanny Packs

These guys just won’t go away but we are happy about it. They are on sale now at almost every major fashion brand including Guess, Zara and others.

Happy Monday!๐Ÿ’‹

It’s no longer about painting the whole nail..this year the tips get all the love.

By Yvette E

We love the new trends are no longer about long nails but rather decorating them on a minimum scale and focusing on the tip. We are seeing alot of nude nails with accents this season. The above look is a simple clear nail polish with glitter added to the tip and then over with clear nail polish again.

Adding to tips to nails use to be concealed but now they are a conversation piece with this trend of adding colored tips to your nails.

We love this simple artwork for the finger idea. You will need nail brushes for this look but in general, adding small nail decals and lines to a clear polish is so right now.

As always if you try any of these looks, #tfgnails and you could be featured throughout the weekend.

Happy Friyay!๐Ÿ’‹

Can a brand survive pitching that customers should “buy less”?

by Yvette E

We attended an event in Vivienne Westwood NY location (no press events here, only in the UK..๐Ÿคจ) where a performance of a finnish singer with Tibetan singing bowls as instruments was the main attraction. We asked if other promotions were happening tonight and we were answered by a hippie-ish employee that “Vivienne only allows those she likes to play in her store” and “believes in buying less”. What? Can a brand really survive on a “Kando” attitude towards sales?

According to Fashion United, Vivienne Westwood Limmited saw an increase of 8.67% turnover and 28% in gross profits but that is mostly contributed to the fact the brand has entered new markets, namely China and US.

Also, higher prices on goods could easily lead to more profits without having to seek a new customer base. And who is the base consumer for VW anyway?

According to issuu brand report, the consumer profile is “middle to higher earners who are concious of the environment and other concerns” i.e. the concious rich.

It has to be noted that this profile was 2 years ago and my sister (a middle earner) was able to buy an item. At today’s price points, only the rich can afford them.

So can a brand survive on a Kando attitude? Sure, if it was only pitching to those you already have too much and with elitist prices to top it all off.

Another elitist brand hiding behind a noble statement.

Happy hump day!!๐Ÿ’‹