America has been dubbed the land of the sale and brands across the pond are starting to treat American shoppers as a way to get rid of what will not sale in their  own countries. Is it right for brands to sell select items to US customers, poorly stock their US urls and sell items no European wants to us at deep discounts? (Maybe the last part isn’t so bad?)

Website follies

If you do shop online, websites can be a mirror to what brands conceive about you as a shopper. Brands seem to be loyal to their origin country but shouldn’t all customer be treated equal?  My sister and I are fan of several Europen brands including Irregular Choice, Iron Fist and most recently French Connection. These brands all treat US customers differently!!

Iron Fist rarely stocks their US url but European shoppers always have a stocked url. French Connection offers sale items only on their US site (outlet is just for accessories on UK site) while Irregular Choice offers deeper discounts to European shoppers even when converted to US dollars.

All these antics have made us weary of online shopping and we are not alone.

The problem it creates

My sister is constantly ordering from Iron fist but has yet to actually receive an item from the website. Other sites that sell the brand have the same issue. An order from Hot Topic still did not include the pair of shoes she ordered. So now, third party sites are offering the brand at higher prices then listed on affliate and the original site. Customers now have to pay more to get items they want and sometimes these items can be knock offs.

Shoppers are hating the online experience

Memes of shopping online have surfaced as shoppers are flocking back to brick and mortar stores. So sites that offer emerging designers a place to sale may have to create a brick and motar store to entice shoppers to shop online.

So what can online stores do to get you to shop? Let us know, comment below!!!


If you are a 30ish girl tired of fitting 21 somethings and younger for the premium choices at H&M, and long for a wider range of sizes, then this pop-up is for you!!


MARIE CLAIRE through an opening event last night with etta-tinis (names after the editor hosting the event – Etta Granata ), hor d’oeuvres and rows of print and brightly colored dresses, statement jewelry and mini audieres.


The price points for the dresses were as low as 36 dollars, jewelry went from 8 to 24 dollars and mini audieres started at 36.

Sizes went up to 22W on site but you could order larger sizes delivered to the pop-up store for free!


Location 102 5th ave at W 15th street
Date: closes on May 31
Time:11am to 8pm


After “preppy black Friday” left empty shelves at target and inflated prices on ebay; my sister and fellow blogger moaned the lost of the bag she could not get until she went to lily pulitzer website and found similar price points as the prices on ebay.

We decided that maybe the issue is that young shoppers have accepted certain myths created by big box low end stores as well as stylist “get it for less” fashion news. Here are the myths and the truth behind them.


designer means expensive

With clothing lines like Coach, Fendi, Gucci, Prada and Louis Vuitton held at one end and Zara, H&M, forever21 held at the other, these stylist “get it for less” segments have created the belief that nothing exist in the middle. Unknownly, they have created a “sale” culture and also have made the mid-priced designer invisible.

Lily Pulitzer is a great example. The idea of launching a brand for target is to get people interested in the brand not for Ebay to compete with her own site. Sadly, in recent years, Target seems to be making all the money with no back splash for the designer.

Designers like Lily Pulitzer, Kate Spade, Tommy Hilfiger, Iron Fist, Vince Camuto, and many more do offer affordable alternatives to the big box trifecta. Also, designers are now folding their “budget” line into the main line to offer even more price points (kate Saturday for example).


you can get quality at cheaper prices

Okay, the average clothes from a low end store has shelf life of 6 weeks. This means if seasonal clothes do not sell in their season, they have to leave the store immediately or fall apart on the rack. The standard for most clothes bought at 9.99 to 14.99 is about 3 months which increase waste as most end up in landfills. In fact, in the long run 3 tops at these price points would last 9 months, a designer top at 60 dollars will last 8 years plus retain value so you can sell it and get something else. In the end, you will spend 6 times the amount of one designer top to save money in the short run. Was it worth it?


designers do not have sales, so no way I can afford anything

Sample sales are designer sales. Rackedny, clothingline and 260sample sale are just a free places to find out where they are located. Sign up for your favorite designer newsletter and they will let you know about online sales as well as sample sales. There are a range of sizes and they do decrease over time since most are not slated for more than a week.

Also, stores like lord and Taylor often have these brands on sale as well as a great collection of mid priced brands. Dillard’s can also be used as an online alternative.

Finally, TJMaxx, Marshalls and DSW also offer great bargains on designer items.

If we can stop these myths and educate shoppers, we can stop the sale cycle, and even help new designers starting out.


Sample sales are not the only shopping events vying for our dollars. We have a break down of stores from big box to international that are opening this summer.

Charming Charlie
Corner of East 39th st and 5th ave

This big box accessories store was scheduled to open this month but with all the bells and whistles including a tv screen wall, three stories and a showroom; we probably would be lucky to see it in May.

East 43rd and 5th ave

Where Steve Madden closed his shop, Sketcher’s is opening there’s on 5th and 42nd street. The store is scheduled to open in June.

East 40th street and 5th ave

From Japan, this home goods store has no date attached to it but the pictures on the store front promise some interesting home accents from candles to soft lighting.

Skirts are in in all lengths: midi, mini and maxi but what length would be best for you. Now, more than ever your shape plays a role as well as personal style.


Mini skirts full mid thigh and come in three styles: flair, pencil and tulip.

Flair skirts are great for those who love romance dressing. Flair is not for those with tummies and can exaggerate hips.

Pencil is best for all looks because the shape can be found in denim  (casual), leather  (rocker), or in knits (vintage). Go for a style with embroidery threads for glam or a lace motif for romance. However,  thighs should remain 1/2 inch apart for comfort. Note that those with an ample booty can lose length in the back. So for those with this shape stick to tulip or pencil.

This style is tricky because it is not for those with short legs and really comes in three styles (straight, flair or pencil) with a heavy dependence on fabric choices. There is one that combines sheer with a mini skirt in a sort of hybrid midi. These is pretty difficult to wear in prints so stick to solids.



Maxi are best for boho, romance or causual with fabric and texture playing important roles. This shape is most flattering to all shapes by increasing length and slimming hips.

These have some new styles for 2015: high-low, paperbag waist and flair. High-low adds chic style and is great for glam dressing if you want to show legs. Flair is more for vintage and romance while paperbag waist is more casual. Standard straight is for everyone else where print takes an active role.

Hankerchief has also made a comeback but is for more daring persons. If you wear Hankerchief maxis send us a picture and you may get featured on our instagram page.

Body image Recap:

Mini – short torso, but not for thick thighs or ample butts unless knit fabric or pencil.

Midi – not for short legs, or tummies but great for pear shapes.

Maxi – great for every body shape. Get one with high low for long legs, a split for short legs and straight to floor to lengthen.

It’s spring finally (even though snow is still coming some Northern states) and there are so many trends we decided to break it down by article of clothes. Today, we are all about the pant. Hard to find in the winter but somehow , like flowers in the spring, they are now everywhere. As usually we will pinpoint the best style and dress for each pant and recommend some pairing ideas.


Cropped Pants

These pants are come to above the ankle and are great in creating length for those with short legs. There is not good for pear-shaped body frames.

For: classic dressers, reverse pear shape and casual dressers.

Best with: blouse, t-shirts, heels.

Worst with: crop tops.


flared pants

Not like the 70’s these pants flare is less severe so that they remain wide at the thigh giving the leg an even tone and shape.

For classic and vintage dressers and rockers who love Ziggy stardust.

Great for Apple and Square shape because it creates length and enhances the shape.

Pair with: cigar blazers, tanks, slim fit tops, cutout highlights and lace.


These hybrid between shorts and pants are my favorite silhouette because it works for all styles of dress depending on what it is paired.

Not suitable for square and apple shapes without use of a belt.

Pair with the staples of your dress style.


Courtesy of britishsyle bloggers

There  are  so many trends out there that your body type and preferences should be playing a bigger part in what you wear.

We all have issues with our body but it should not hinder our choices when it comes to clothes.

So we have create this simple guide about three problem areas and what not to wear to create the illusion of the body you want endless trips to the gym nor tight undergarments.


Courtesy of fashonisers

Pear shaped

I am unfortunate to have this shape but I have identified some clothing items that just will not work for your benefit. Here are  three bottoms to due without:

Tapered pants
I love separates and a good pant is a must have this season (pants guide pending ). Unfortunately not all pants look good on everyone.  Stay away from these pants that can make you look extra heavy in the thigh area and go for wide leg or bootcut.

Pencil skirt

This type of skirt can be difficult to walk in if the bottom is too narrow. Looks that curve at the waist and drop straight at the legs should be more suitable.


There is such a thing as “short” shorts. Stay away from cuts  that show too much cheek or fall mid thigh. Shorts just above the knee are perfect if fit is tight, but loose fitting styles can fall mid thigh without looking tight.


Courtesy of


So you have more on top you say. So shirts are more your problem area. Do not be afraid to go up one size for better fit and tailor other aspects of the garment (like sleeves to improve fit). Here are some things to avoid:

Empire waist

Nothing makes breast stand out more and increase the chance of looking top heavy then this cut. Always toted to plus size vixens as the go to silhouette  (it’s not), this shape gives the rest of your body no shape. Instead go for a top or dress that has side seams only and a little stretch. It will outline all the best parts of your figure.

Buttoned blouse

This type of shirt is said to be a staple but gapping between buttons can be a problem. If you can afford to go a size larger then do. Either roll up sleeves or have them tailored for a better fit. An alternative is to pair with a tank top and leave open at problem areas.


Courtesy of ealuxe


So you have minimal curves? No worries. Clothes can create the curves. Sheath dresses are your enemy so opt for form fitting cocktail. Pants should be tapered and try high waisted or at waist looks. Pencil skirts are a must but do not go tight on top and hem should extend pass mid thigh. Add belts to waist for flowy blouses which are making a statement this spring.


Courtesy of


Dresses that flair are best. Tight fitting anything will add extra padding to the middle. Also, play with prints like floral and plaid.


Ever so often we write about new brands and websites that create unique customer experience and go the extra mile in what seems the hardest feat in fashion today: creating universal fit structures for everybody type without limitations on style and perks.


This site is one of the few sites that offers such a rare combination,  and even though we wrote about thier tailor service and wide range of sizes before, their new crop of 2015 dresses are so versatile, they can be used for different occasions past thier moniker. Yes, they sell dresses for prom but also bridesmaids,  brides and other events. is worth the time to peruse and you will reel at the selection and at the prices. Everything is always on sale with up to 75% off the original price.


The new crop of dresses have a demure elegance that seem to extend it beyond the most obulent occasions.  We love the sleek fit and the subtle addition of exotic fabrics added to unique design details similar to what celebrities wear on the red carpet.

So stop by, not just prom dresses, a variety of sizes, styles and colors with a perpetual sale that is never ending. What more could you want?

  The point of NYFW being so early in the year, is that designers get to show their work before the pompous parade of couture gets too much to bare and we begin to wonder where am I going to wear this? (No matter how beautiful,  it is just not practical)
    Enter the laid back coolness of Asian fashion, a break from the colorfest (in winter?) and the sheers with strong thick knits and a feel of grittiness.


We love the forerunners of Asian designers are women. There are so few in the fashion industry (unless they are celebrities). With dark colored structural pieces in over exaggerated forms, the designs were comfortable and gained the most likes on our instagram page.


Asymmetrical hems made the “not so clean” lines interesting and even was pleasantly unexpected. The only down side was most of the thigh high boots were too long and disguised the bottom hem, making it hard to determine actual length of the dress (as seen above).

Unlike most shows this season, we saw knits and paired with short jackets with exaggerated collars. A delight juxtaposition between length and form.

Finally, a little mixed media never hurt anyone especially at this show. We also liked the dual ombre because no one else did and the fact it is on knits make it harder to pull off but she did.

We would of love some colorful jewelry to break up the monotone of black, white and gray but with ample turtleneck features, we can add our own.


Polka dots made a comeback on the runway of Taoray Wang this President’s day. They were paired with wide silhouettes and board shoulders. Turtlenecks abound with wide cowls juxtaposition with narrow sleeves.


We loved the jackets that were a combination of boyfriend and tuxedo styles but cropped. The jackets were not fitted which make them great for layering.


The surprise was the moto jackets in soft fabrics and gold zipper details.  These jackets have more fit and worth an addition to your closet.


Sheath dresses in prints from polka dot to polka plaid in blues and whites. The color pattern was muted with camel, white, blue and no sign of black except in prints. Large pockets in the sheath dresses added extra functionality.

The overall feel of the collection was classic chic.

We will have more images on our facebook page at the end of the week.