Frye is the oldest shoe company in America and now it has branched into clothes after 155 years in Accessories. Will the gamble pay off?
by Yvette E
I always wanted a pair of Frye boots but can never seem to make it to thier SoHo location but this fall, it is a must but not just for the shoes.
Frye just launched its first ready to wear collection for both men and women choosing fall no doubt to pair the looks with their best sellers, boots.
In a nut shell, the looks take Ralphen Lauren Americana with the style of the midwest keeping with classic patterns and neutrals. Luckily plaid and Western Americana are on trend but to find a real voice, the brand should stay clear of trends.
Here are some looks from the collection via WWD:
Please note the collection is yet to appear on their website.
Happy Monday 💋