Move over Millenial Pink, we have a new generation to focus on! So what is behind the generational color scheme?
Remeber, like Millenial Pink, Gen Z Yellow does not refer to a specific color but the preference the generation has for color in general. In turn, yellow represents energy, joy, intellect and presents a warm feeling. It also is associated with food which may be the reason this generation thinks of themselves as foodies and the rise of food themed clothing in fashion
We expect this color to continue to dominate fashion again this fashion week as we saw unisex looks of the color in the past.
At least it seems the next 2 generations are more hopeful then Gen X Beige which means dependable, conservative and flexible (the exact opposite of a generation formerly called “lost” and “slackers”).