What really closed Henri Bendel, the once icon brand?

by Yvette E

The rise of the internet, poor sales and a withering hashtag (#bendelgirl) are all the reasons some given for the demise of the brand but after shopping the brand in the last few weeks, we saw all the signs of a dead brand. So here were the signs…

Overpriced & Manufactured

Over the years, Henri Bendel went from curating brands to carry in store to a manufactured brand but retained the price points. In today’s market like Wish, Alibaba and other companies, consumers now have a direct line to manufacturers. Also, who is buying $200 charm bracelets that are not gold plated?

Even at 60% off, the products were still too expensive to purchase.

No Social Media Presence

#Bendelgirl sported 8,900 shares which has just reached 28.5K shares today after it closed yesterday. Of course, we will hear how everyone all of a sudden is or was #bendelgirl today.

Too Busy

The LF brand that owned at one time The Limited (closed); Amcrombie & Fitch (bought itself out in 2011) and Lane & Bryant (was sold) is also the owner of Victoria Secret which probably takes up the company’s time as it makes it the most money.

As a sidenote, no fixtures were sold on closing day and the “see ya soon” message smells of rebranding.

Lets cross our fingers!

Happy Friyay!!💋

Zara, H&M, and other clothing sales are winding down their end of season sale! This week snap up Spring trends right now and get a 2 month head start.

By Yvette E

For the first time, stores are not just offering sweatshirts and sweaters at their semi annual sale.

Zara

I found a collection of graphic tees at Zara at just $5.99 and the scarf trend that is so hot for spring was on sale as well in skirts and pants.

2019 Trends to snag now: Scarf print trend, sayings on tees

H&M

At H&M, 730 items are to available in tops alone online. Skip all the long sleeve tees and look for lace accents and off the shoulder tops that will surely look great in warmer weather.

2019 trends to buy now: Lace, Off the shoulder tops

Rainbow

Okay, not really known for clothes but thier shoes are always on trend and right now it’s up to 60% off.

Last year hiking boot trend is now on sale if you are an alternative dresser.

For spring, snatch up laced up heels. It’s better to go into stores because what is sold out online will likely be in stock.

Shop laced up heels for Spring 2019.

Happy Hump Day!! 💋

Suit weather usually is that time in fall when the weather dips into the 60s but brands like Dior and John Lawerence Sullivan is reimagining for the summer. Here are 3 tips to wear this trend.

By Yvette E

Shirtless men in blazers? Well, we can’t say we don’t like the idea but if you don’t feel comfortable shirtless then you have come to the right blog.

So we are going to go with low, mid and high comfort outfits for this challenge of taking a runway trend and using it in real life.

High

Sheer tops for men are all over the runway for Spring and is great way to give an illusion of nudity without being naked. If a sheer button down is out of your budget, then try a sheer sports tank instead. Loose fitting pants can complete the look but if you do want to show some legs opt for burmuda shorts instead.

Mid

Okay, so your a little comfortable with your shirtless body but have a tummy? Go shirtless and use those two buttons on a long blazer to hid the tummy and add a necklace to draw attention to your neckline. Add a belt on a pair of pants for added style.

Low

Copy the runway but remember to focus on your style. If you like casual then pair with denim shorts and if you like to be more formal add burmuda shorts or a sporty person can add biking shorts.

Happy Monday! 💋

Is America ready for the first unisex collection collaboration available in a mainstream store?

By Yvette E
The Eytys x H&M line will feature genderless shoes, clothing and accessories for adults and a selection for kids, designed in collaboration with the H&M in-house team.

The Swedish unisex clothing line is known for its footwear (starting at 180) more than its clothes that feature t-shirt and jean ethos. The brand’s website seems void of human images as well.

Ad campaigns seem to focus on the brands baggy roomy jeans and we are sure that will be part of the H&M collaboration that hits stores January 24.

Backstory

In 2014, Jonathan Hirschfeld and Max Schiller managed to turn their fledgling Swedish sneaker brand, Eytys (pronounced ’80s’ and spelled with Ys in reference to Generation Y) to a cult following revenue of $2 million in just one year. A big surprise since they only produced 1 product, chunky soled sneakers called “mother”.

There is no story on when the brand began making clothes but at just 6 years old, it could not been very long.

If you do buy anything from this collection, run to the sneakers which start at $380 normally.

There is no information on the price points but here is the only image we have of possible looks

Happy Friyay!!

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The runway isn’t just about the clothes anymore. We picked 3 runway makeup looks you can wear IRL.

by Yvette E

Next season’s makeup range from accenting a single feature to just plain minimalist that Meghan Markle made so famous.

The focus on past shows has been the lips but this season we are dressing our eyes. Here are the three runway makeup looks you should be trying right now!!

Line Minimal: Casual/classic

A soft eyeshadow with a black liner really defines the eyes and a naked lip makes it seem fresh and bold at the same time.

It is also great for classic and casual attire.

Pop of color: Romance/Vintage

At Siriano, we loved the subtle swipe of color eyeliner around the lid area only allowing the eyebrows a seat at the table. Mascara is also applied liberally.

I can image lighter tones for days and more sparkle at night. Use deep pinks and bright greens if you have darker skin and remember this is eyeliner so it will not be chalky.

Gray Smoky Eye: Alternative

My fellow blogger has just started rimming the bottom of her eyes and in Japan color on those eye bags is a now trending.

The key to notice is the color fades towards the brows.

Happy Friyay!!💋

We are obsessed with the first drug store makeup brand to curve out a spot in the most iconic place in the world but was the risk worth it?By Yvette E(all images courtesy of Google Maps)Covergirl has made a name for itself with celebrity embassadors like Zendaya and ground breaking decisions like naming the first male ambassador, James Charles in 2016. Since then, Covergirl has been on the radar as the go to drugstore makeup brand for last minute needs.The brand obviously wanted more. The flagship store is the first step into the mainstream makeup market dominated by European brands and Sephora. The risk is large but here are some thing that brand is doing right at its flagship store on the corner of 48th street on 7th ave.

Interactive

Me at the selfie station

A rotating experience on the second floor allows for a selfie station and a video booth. Yeah, its me having someone else take a pic.The video station takes 3 short videos and combines them into a .gif sharable image.Finally you can try on shades digitally with a try on station that askes you to choose from a list of product and the takes a selfie of you. The makeup appears as a light wash over the image.

DIY

Finally, you can design either a makeup case or a lipstick at a station on the second floor. The design is sent to the register where you can edit the color (or at least we did) and purchase the lipstick or case. The item is printed downstairs.So with all the interactive sets and the fact its open to 11pm, the store may just make it and you know what they say..If you can make it here..Happy Hump day & 2019!Yvette E

Designers throw layer upon layer of ruffles onto the runway for Spring turning models to living dolls but how will the trend translate IRL?

By Yvette E

The first thing about the look is it takes woman back to a place few woman want to go: childhood but if you love romance then this could be your look. Here are tips for every one else:

Casual

McQ sweatshirt $210

Too big and you’ll die so go with a t-shirt or sweatshirt with ruffle accents and pair with skinny jeans in a dark hue to make the shirt the star of your outfit.

Alternative

Forever21 $18

Goths, Punks, Rockers…this trend would be great dipped in Black or plaid. Opt for a layered black skirt that can be paired with a concert tee and some great boots.

Chic

Wear that drss but keep the ruffles on the bottom and not near the top for sex appeal.

Happy Yule! 💋🌲

It’s cold outside so let’s warm up a little with some men spring 2019 trends. What’s up with neon and the pieces you can get now!

By Yvette E

Step back in the 80’s this spring with neon colored suits, pants, jackets and more all seen on the Milan runway this past February fashion week!

We combed through the internet for 3 outfits that you can buy now to get ahead of your friends.

Activewear

Champion hoodie, American Apparel sweatpants, nike sneakers

This outfit clocks in under $200 and is available right now at the company’s website. The nike sneakers are available at footaction. If you feel this outfit is too bright, pick one of the separate pieces and then pair with white items.

Dressy

Next up is a skinny fit suit from offerup.com at 89.99 and comes in neon green and salmon. As always, breakup the separates until you get comfortable wearing them together and get a size up if you have broad shoulders or just not into skinny fit.

Casual

Some people think a preference for joggers is casual but really wearing jeans and joggers are 2 different things. So if you are into jeans and tees (Asos, $29), try just adding neon tees to dark jeans to bring out the color and pair with a neon sneaker.

Note: It is NOT ok to mix and match neon colors so keep the palette in the same hue and it may be best to pick a color and just commit. Neon orange is the easiest to wear but neon yellow and green are the easiest to buy.

To warmer days and Happy Monday! 💋

The muted purple is gone and in its place is a vibrant orange! Here are 3 tips to rock the color in the new year.

By Yvette E

Next spring, orange will be every where! Here are three tips to wear the color:

MAX

Wear a dress and pair with muted accessories in light browns.

MEDIUM

Pick a shirt, pants or skirt on the color and pair with a dark color so the orange pops. Keep accessories matching. If you are wearing beige shoes, wear a beige handbag.

LOW

Just accessorize with an orange bag or shoes.

For men we have the same concept but for a lower level, add separates that contain a hint of orange or wear socks with ankle pants.

Happy Friyay 💋