From bermudas to Chicos, shorts are getting thier moment in the sun

By Yvette E

Shorts come in different lengths, styles and materials. Last spring we say biker shorts worn without the bike but this year, it’s all about the bloomer for women and athletic shorts for men.

For the guys

Its more about the length rather than the material. The point is to have the shorts grace your knees even if you are wearing the boxer as shorts trends. The fit should be loose.

For Women

The opposite is true, last season we had biker shorts and this season the bloomer makes a comeback. For ladies, it seems more about showing off butt rather than comfort.

Still I think I just might go for comfort and wear men’s boxers.

Happy Friyay,💋

TFG

As stores like Barneys and Open Ceremony become brands, where do emerging designers go now?

By Yvette E

They say the internet is the great equalizer, allowing brands to reach thier target markets but if Amazon has to open stores, it’s a strong sign that isn’t the case.

Without high amount of marketing dollars, forget building an organic social media presence and third party selling sites are just too overwhelmed with prospective brands and crafters.

To be fair, pop up markets in the US like American Fields, Unique Markets and Pop up Market are helping brands reach customers through short time store space.

Still, the time is short and you are usually paired with people with similar aesthetic so standing out can be difficult.

So comment below. How, as a emerging designers, do you reach your customers?

Happy Monday!

Compelled to wear hearts? Try these looks instead.

By Yvette E
Valentine’s Day actually started as a religious celebration. The holiday commemorated the line of Christian saints under the name Valentinus. The most significant St. Valentine was beheaded by the Roman emperor Claudius for marrying couples after he banned marriage so his soldiers could focus.

So instead of donning the pink or heart outfit, try themes related to the holiday instead.

  • Wear Florals – The tradition of giving Valentine’s Day flowers dates back to the late 17th century, during the reign of King Charles II of Sweden. During a trip to Persia, King Charles II was exposed to a new art—the language of flowers. Now, florals are in for both sexes, where matching patterns!!
  • Go Neutral – Wear browns to symbolize chocolate. It is still a popular gift in most countries.
  • Wear a print – avoid heart prints but reach for conversation hearts, Victorian inspired prints or chocolates.

So, I am wearing gray today but wearing a tulle skirt with a sweatshirt to invoke a wedding feel. It’s hard being single on V-day but with a little effort to stand out, you won’t be for long.

Happy V-day!

After a decades long love affair with knitting, crochet is hitting the runway again.

By Yvette E

Crochet is back in a big way for men and women this spring season. I usually reserve my needles for winter but these simple open weave patterns have me wanting to whip them out now.

For woman, look for open weave with short hemlines in bright bold colors. Granny squares and other patchwork designs were also noticed on the runway.

For men, the weave was more tight and the colors were either muted or pastel. We so mostly tops.

Either way, it may be time to take up crochet and create that spring wardrobe.

Happy Fri-yay! 💋

Spring is just around the corner and with all the 70% off sales, it’s time to start thinking about the season’s it bag

By Yvette E

Marni Spring 2020 via runway.com

The bucket bag is having a moment and the fact that it’s been in fashion for three seasons practically insures that you will see one at the many clearance sales happening this month.

We went to Nordstrom and found this $98 dollar Jessica Simpson bag marked down to $27.97! Click on the bag to shop the sale.

I am in love with bags that have hardware detail and this one is perfect. Asos has few bucket bag choices but prices start at $16 and this one from Yoki Fashion is on sale for $32. Shop the sale by clicking the bag.

We noticed alot of black on this bag so we decided to spice it up with this beaded bucket from World Market. This hippy chic festival bag is just $15.73. I may just buy it myself.

Happy Hump Day🐪💋

Today we highlight that one new piece you need to buy this spring.

By Yvette E

Courtesy of GQ

This spring, your underwear are your pants. That’s right, boxers are being used as shorts and appearing on the Italian runway. We are not talking those flimsy ones. So guys it’s time to invest (or buy for you guys always going camando) underwear.

Of course, we not asking you to wear the lacy number that Varsace showcased (too risky for real life) but a good boxer can go along way.

Here are 3 things to look for when buying that perfect boxer:

  • Quality materials – I am seeing alot of the satin variety and make sure the fabric is thick.
  • Prints – I also love the bold prints but if you want people not to look at youe underwear, stick to patterns commonly used in outerwear – plaids, stripes, etc.
  • Length and loose – Mid thigh is the perfect length because shorter boxers can be tight and we want some mystery.

So as always if you are thinking about this trend then possibly hit us up and let us know. We will be on the lookout.

Happy Man-day 💋

Every friday we outline the trend that hasn’t picked a gender and looks cool by snobbing the norm.

By Yvette E

Sheer is the clear winner with both sexes baring it all this season (pun intended). We hope to start doing personal style looks on fridays but until then look for transtrends (is that in poor taste?).

We love this one because usually they are gender switching rules like the “floral for every one” trend required men to wear smaller prints then women or the oxford trend where men wore it in bold colors while women stuck to neutrals.

Some people argue that these trends bleed over to men as designers seek to minimize designing load. What ever it is..It is gold!

Thinking about rocking this trend in the next few months and want tips? Drop us a line below.

Happy Friyay, 💋

We are halfway through the winter season so it’s time to think about Spring.

By Yvette E

Buttery soft leather

We called this trend way back in 2016 and it’s finally arrived. It seems wearing cold weather materials are in style during warmer months. We can all remember last Spring’s summer sweaters. I suggest not wearing it all together though least you die of heat stroke.

Ruffles and more ruffles

Are we really going back to the 1800s? Both the explosion of color and fabric make those looks impossible for everyday life.

The decade that won’t die

So tired of 70s fashion references! Can you pick another decade or maybe just not do trends at all and be original?

If you decide to work any of these trends tag us @tfgnyc and we will feature you on our street style section of the blog and our Instagram page.

Happy Wednesday!💋

As American brands turn away from kitschy accessories and clothes, it’s getting harder to get items that will have you stand out.

By Yvette E

Since the demise of Betsey Johnson as a brand and the purchase of Kate Spade, mid tier Kitsch is on the decline.

Yes, you can still find a cheap kitsch purse at Forever 21 or Rainbow but if you want quality, the next tier is in the thousands.

It’s not even the death of American Kitsch that’s the main problem. Other brands have trouble staying in the US market.

Nicopanda had stores like Macy’s, Urban outfitters and Opening Ceremony knocking on their door in 2015 but now doesn’t even have an online store.

Desigual closed 2 stores in NY and changed direction of the brand for US market.

So where do you go for a breakout accessory?

We compiled a list of possible of mid-priced Kitsch brands below:

FOR ACCESSORIES

Aldo is doing a great job on mid-priced bags, picking up where Charming Charlie left off.

FOR CLOTHES

Alternative sites that contain alot of brands are your best bet. Asos carrys a great selection of mid priced brands that cab be kitschy and othef non-normcore styles.

SHOES

Steve Madden and Sophie Webster both get our vote here but Steve is more accessible in the States.

Do you know any Kitschy brand under the radar or if you design kitsch let us know and comment below.

Happy Friyay and a 3 Day Weekend!!💋

The experts say no recession is in the pipeline but consumers are spending less and sales percents are higher just like in 2002.

By Yvette E

The tariff taxes have hit companies hard and they have passed that cost to the consumer resulting in consumers buying less and creating a ripple effect. When consumers panic, retailers panic which is the same thing that happened during the Great Recession.

Wildly high sale percentages and deals plus closing stores marked the beginning of the last Great Recession and we are already taking notice.

Here are 3 things to do now to get ready:

  1. Buy current styles at low prices and don’t care about seasons.
  2. Pay off outstanding debts. Try to curve out a deal with debtors to pay less now so save money in the long one.
  3. Get your monthly payments down to a minimum and trybto spend less.

It’s time to start saving because that storm is on the horizon.

What do you think? Is another big recession on the way?

Happy Monday!!💋